Your Business Newsletters Are Boring (How To Make Them Irresistible)
Yawning readers don't convert
Welcome to a subscriber-only 🔒 edition of WriteSmart.
We explore how to make writing connect with readers, one case study at a time—because different brains, different categories, and different strategies require smarter writing.
Today, we’re tackling a classic writing trap—the business newsletter that’s so jargon-filled, even its own author might struggle to explain it.
👉 How can you make business writing human again—without losing credibility?
That’s what we’re covering in this case study. Let’s dive in.
Why Most Business Newsletters Fail to Engage Readers
Ever opened a business newsletter, skimmed the first two sentences, and thought, “Yeah, I’ll totally read this later”(translation: never)?
You’re not alone.
Business writing has a special talent: taking fascinating ideas—innovation, strategy, billion-dollar success stories—and making them read like they were generated by an AI that just woke up from a coma.
Let’s look at an example of how not to write if you actually want human beings to read your stuff.
Before (The Corporate Jargon Disaster)
"In today’s dynamic business landscape, organizations must leverage innovative frameworks to drive synergistic growth and optimize scalability within evolving market conditions."
Translation: We don’t know what we’re saying, but please assume we’re smart.
If you’ve ever read something like this and immediately checked your inbox for spam as a more exciting alternative, congrats—you’re normal.
Now, imagine you're a reader trying to get actual value from this newsletter. What’s missing?
Pause for a second—put yourself in their shoes.
What do you need as a reader?
Clarity?
Why should I care?
Some actual human words?
One tiny shift could make this instantly more engaging…